{"id":14462,"date":"2020-03-25T17:52:27","date_gmt":"2020-03-25T15:52:27","guid":{"rendered":"https:\/\/asesorias.com\/empresas\/?page_id=14462"},"modified":"2021-01-15T13:42:08","modified_gmt":"2021-01-15T11:42:08","slug":"glosario","status":"publish","type":"page","link":"https:\/\/asesorias.com\/empresas\/marketing\/glosario\/","title":{"rendered":"Glosario"},"content":{"rendered":"[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]\n

Glosario de marketing<\/strong><\/h1>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Cuando ya hemos asimilado en nuestra lengua la palabra \u201cmarketing\u201d sin adaptarla al castellano, es normal que otros muchos t\u00e9rminos relacionados con esta actividad y profesi\u00f3n se utilicen en su lengua original tambi\u00e9n (normalmente, el ingl\u00e9s), por lo que hemos acabado importando un buen n\u00famero de anglicismos para designar la mayor\u00eda de acciones, estrategias o herramientas vinculadas al marketing. Por lo que\u00a0 si os est\u00e1is iniciando en \u00e9l, seguramente os va a hacer falta un buen diccionario de marketing<\/strong> para no perderos entre tanta palabra extranjera.<\/p>\n

Pero nuestro glosario de marketing<\/strong> va un poco m\u00e1s lejos y no solo os explica qu\u00e9 es cada t\u00e9rmino, tambi\u00e9n os cuenta sus principales caracter\u00edsticas y c\u00f3mo funcionan.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes”][vc_column width=”1\/3″ css=”.vc_custom_1578394457641{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Anal\u00edtica web<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

An\u00e1lisis conjunto<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1582112986376{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

B2B y B2C<\/a><\/strong><\/p>\n[\/vc_column_text][vc_column_text]\n

Banner publicitario<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Branded content<\/a><\/strong><\/p>\n[\/vc_column_text][vc_column_text]\n

Branding<\/a><\/strong><\/p>\n[\/vc_column_text][vc_column_text]\n

Buyer persona<\/a><\/strong><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1582113160555{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Call to action<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Customer Lifetime Value<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Cultura organizacional<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes”][vc_column width=”1\/3″ css=”.vc_custom_1578394457641{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Dustbin check<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1582112986376{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Encuesta CAPI, CATI, CAWI<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Encuesta Omnibus<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Escala Guttman<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Escala Bogardus<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1582113160555{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Focus Group<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes”][vc_column width=”1\/3″ css=”.vc_custom_1578394457641{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Gestor de contenidos<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Gamificaci\u00f3n en marketing<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1587031417217{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Kpi<\/a><\/strong><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1587031442248{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Landing page<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Lead<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Lead Nurturing<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Lead Scoring<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Linkbuilding<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes”][vc_column width=”1\/3″ css=”.vc_custom_1578394457641{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Modelo AIDA<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1587122730795{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Naming<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1587122935029{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Resumen ejecutivo<\/strong><\/a><\/p>\n[\/vc_column_text][vc_column_text]\n

Responsive<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes”][vc_column width=”1\/3″ css=”.vc_custom_1578394457641{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][vc_column_text]\n

Social commerce<\/strong><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1587122730795{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1587122935029{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e9ecef !important;border-left-style: solid !important;border-right-color: #e9ecef !important;border-right-style: solid !important;border-top-color: #e9ecef !important;border-top-style: solid !important;border-bottom-color: #e9ecef !important;border-bottom-style: solid !important;}”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text] Glosario de marketing [\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Cuando ya hemos asimilado en nuestra lengua la palabra \u201cmarketing\u201d sin adaptarla al castellano, es normal que otros muchos t\u00e9rminos relacionados…\n","protected":false},"author":3,"featured_media":0,"parent":14434,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nGlosario - Asesor\u00edas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asesorias.com\/empresas\/marketing\/glosario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glosario - Asesor\u00edas\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text] Glosario de marketing [\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Cuando ya hemos asimilado en nuestra lengua la palabra \u201cmarketing\u201d sin adaptarla al castellano, es normal que otros muchos t\u00e9rminos relacionados…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asesorias.com\/empresas\/marketing\/glosario\/\" \/>\n<meta property=\"og:site_name\" content=\"Asesor\u00edas\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-15T11:42:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asesorias.com\/empresas\/#website\",\"url\":\"https:\/\/asesorias.com\/empresas\/\",\"name\":\"Asesor\\u00edas\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asesorias.com\/empresas\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asesorias.com\/empresas\/marketing\/glosario\/#webpage\",\"url\":\"https:\/\/asesorias.com\/empresas\/marketing\/glosario\/\",\"name\":\"Glosario - 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